Word of Mouth campaigns can be difficult to execute and often backfire. Spongecell CSO Marc Guldimann recently gave some insight on producing successful online WOM campaigns, in a byline article on the leading online marketing site Adotas. The article outlined … Continued
Women have emerged as the majority of overall online users, and as a result they have also emerged as a powerful and desirable demographic for advertisers. Where are women going and what are they doing online – or as Mel … Continued
Super Tuesday just passed, and for the first time in many years the day did not decide the Republican and Democratic presidential candidates. While John McCain appears to have locked down the Republican nomination, the race is still wide open … Continued
We must admit, we love talking about interactive marketing, and we jump at the chance to voice our opinions on how to do it right anytime we get. This month, Spongecell President Ben Kartzman had the chance to contribute a … Continued
AdAge published an excellent article recently on CMO strategy recommending how brands can utilize social media to engage consumers online. Their discussion highlights how problematic the traditional “marketing tunnel” is to drive consumer loyalty online through conventional banner and print … Continued