The internationally recognized NGO Oxfam, recently started using a Spongecell list widget to communicate with activists about how to get involved in the fight against poverty around the world. A worldwide campaign against poverty calls for mobilizing tools that effectively … Continued
interactive marketing
Congruent online marketing
Promoters, marketers and publishers share the same ambition, to reach more people than ever dreamt in their wildest dreams. Getting a consistent message out to a lot of people isn’t easy, especially in an online space where messages can easily … Continued
Podcamp NYC: Interactive Marketing Realized Across Industries
Last Friday Spongecell attended Podcamp NYC 2.0, a first & rewarding experience all around. The day kicked off with two Spongecell lectures given by CEO Ben Kartzman, and by days end our three Spongecell representatives were making tons of new … Continued
Marketers Short on Time
A critical question for anyone looking to get involved with the growing opportunities in the world of Web 2.0: how much does it cost? Financial concern is a given, but companies who are supplementing existing marketing efforts already in place … Continued
Local Internet Marketing
Whether you’re the owner of a local business or a large organization, there’s a lot to be gained from establishing an online presence. Last weekend, as I was wandering around my local farmer’s market, I overheard a woman upset that … Continued
Wednesday Webinars: Learn How to Sponge
Are you curious about what Spongecell can do for you? Whether you’re a new Spongecell user, or already sponging and want to learn how to use it more efficiently, the webinar is the perfect opportunity. We will review everything you … Continued
Marketing Trends 2008
“With the cost of production and distribution of digital content rapidly approaching zero, including distribution to the television platform, the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI … Continued
Competition Motivates Participation: Let’s Rumble
We love when our users integrate our technology in new & creative ways, and who doesn’t love a little competition? Punkvsmetal.blogspot is challenging Punk and Metal fans to get the word out about their favorite Punk/Metal bands, via Spongecell list … Continued
Land of the Free
The Land of the Free At Spongecell we have never been more excited about the concept of Free than ever before. When we started the company we agreed that we always would have a component of our platform that would … Continued
Soaking up the marketing opportunities..
For the past couple weeks, I’ve been inundated with ideas about how to help people get their word out using interactive tools. So this week, I’m going to calm my frantic brainstorming and showcase for all our readers some interactive … Continued