Don’t ask how I ended up on the Illinois News-Gazette, but sounds like educator Elizabeth Perrachione in the Champaign school district could use some Sponging. “Perrachione would like to see several hundred people at each forum, and people from all … Continued
For the past couple weeks, I’ve been inundated with ideas about how to help people get their word out using interactive tools. So this week, I’m going to calm my frantic brainstorming and showcase for all our readers some interactive … Continued
Word of Mouth campaigns can be difficult to execute and often backfire. Spongecell CSO Marc Guldimann recently gave some insight on producing successful online WOM campaigns, in a byline article on the leading online marketing site Adotas. The article outlined … Continued
Staying on top of new online technology is daunting and overwhelming. Last night, I was talking to a friend about Spongecell’s ‘Add to Life’ tools, to which she confessed it took her months to integrate GCal (Google Calendar) into her … Continued
Recently, I’ve been noticing a lot of sales signs on retail stores around the neighborhood. It’s as if everyone decided to hold a sale over the last week. Perhaps it’s just the season for sales or maybe it’s a reaction … Continued
Anybody can relate to the frustration that comes with being sent through long lines of red tape to ask a question. A new San Francisco based website is aiming to simplify that process by providing customers with a forum to … Continued
Our very own Ben Kartzman recently gave a radio interview! Thought you all wouldn’t want to miss hearing our CEO making Spongecell’s radio debut, enjoy! radio show
In most small to mid-sized businesses, the owner often wears too many hats – chief executive, visionary, head of sales, marketer and chief bottle washer. In order to grow any business, you need time to concentrate on revenue generating … Continued
Britopian’s blog says it best. See below. “I’m a consumer and I demand to be heard! Yes, that’s right and I hope you are listening! You see, I just left your restaurant and twittered my network (via my cell phone) … Continued
Adweek published a wonderful article on how using data wil change the future of interactive marketing. Data analysis provides the ability to track level of interest as measured by actual behaviors online, and is the most powerful tool to date, … Continued