The title of this blog post comes from Million Music Marketing and their recent coverage of Spongecell, though of course we’ve been making this claim for years. Their blog dedicated to “How to Market Your Music Online” covers innovative ways for music industry professionals to use interactive media to reach online consumers.

“Spongecell could radically alter the way artists and labels update fans about events, including gigs, new releases, media appearances or website updates,” the blog post begins. “Think of everything an artist does and 90% of it is a form of event. Think of information in this way and suddenly calendar sharing becomes as powerful, if not more so, than news updates, email or SMS.”

Thanks for such wonderful words and for helping to keep people up to date on trends in interactive media. Your blog is totally awesome – um… I’m sorry, I wish I could come up with a comparable complement, really we’re very pleased to receive validation from such industry insiders. Thank you!