Spongecell recently went live in campaigns for Oprah and Lucky Brand Jeans.

Oprah featured the Spongecell calendar in the Oprah Magazine site oyouonline.com.  The calendar showcases daily thoughts that can be forwarded to friends, and it is also being used to promote an O Magazine event in Miami with nationally recognizable speakers Martha Beck and Suze Orman.

I recently met my girlfriend’s mother for the first time, a former ad executive who worked at Euro RSCG and a host of other prominent agencies during her distinguished career.  She excitedly repeated “Oprah!” to herself at least ten times during our conversation.  We’re very proud.

The Night Agency seamlessly integrated Spongecell into a sleek flash site to power information about events on each stop of the nationwide Lucky Brand Jeans Denim Highway tour.  Check it out here, as well as the nice write-up the campaign got in Brandweek Magazine.

You’ll see a much different look and feel in this integration vs. Oprah, which we think points to how robust and customizable Spongecell can be relative to our client’s needs.