iMedia – 4 ways to breathe new life into your display ads

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Ben recently skipped out on the cold NYC winter to head down to Florida for the iMedia Summit where he spoke with iMedia’s Video Director, Bethany Simpson, about how to rejuvenate boring display ads.

See original article and video here.

Stop wasting your valuable ad space with these rejuvenating tips, and avoid the worst thing to put in your banners.

Business Insider says it’s more likely that a consumer will survive a plane crash or win the lottery than click a banner ad.

Do we resign ourselves to these spaces being the equivalent of digital billboards, seen by some, clicked by none? Maybe not. According to today’s iMedia interview studio guest, there are new cool options for revitalizing your display ads.

Ben Kartzman, CEO of Spongecell, tells iMedia’s Bethany Simpson his top tips for breathing new life into display ads. He also answers the question: what are the best and worst things he’s seen in a display ad?

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