If you’re looking for some good tips on how to get the most our of your PR, check out this blog post Wendy Marx, featuring some tips by:
Ben Kartzman - @Spongecell
Co-founder and CEO, Spongecell
Don’t always feel the need to “sell” your company to advertisers. It’s enough to be a resource for smart reporters on industry topics or breaking news.
Maximize the reach of your article. Tweet, retweet, post to your blog, share on Facebook. The more you link, the higher it will result in searches and the more exposure you will gain.