Spongecell CEO to Speak at OMMA Global in NYC

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Ben Kartzman, CEO and co-founder of Spongecell, will be speaking at OMMA Global in NYC on September 26.

Fueled by advances in technology, display advertising is in the midst of a creative boom.  In this exclusive panel that should not be missed, Ben will be offering his unique insights into the industry and where it is headed.

Here’s a description of Ben’s panel:

Panel: Thinking “Inside The Box”: A Lesson In Creating Innovation In Banners
Banners are not typically looked at as “sexy”. Creative likes to create TV commercials, and they like print ads, and they like immersive websites or out-of-home experiences, but nobody gets excited about creating a banner. Why is that? Banners represent the lion’s share of online advertising opportunities and they’re only becoming more important as new technology is getting into the mix. How can your team go about bringing innovation, excitement and fun to your banner ads? Attend this session and the panel will teach you the process and the tools that will turn your banners up to “11″!