[Case Study] The Spongecell Carousel

Impressive case study from Latitude Group UK on the use of Spongecell technology for its Anglian Home Improvements ad (the number one supplier of high quality home improvements in the UK).  The goal of the campaign was to increase brand awareness of Anglian Home Improvements’ EcoGain product.

In the study, that can be seen on their website, Latitude Group found that, incredibly, 51% of users completed the entire product carousel within the ad unit.  The ad, which can be seen to the right, also integrated Facebook and Twitter buttons, and an in banner video.

It’s a prime example of how the performance of display advertisements can be boosted by combining good creative with the right feature solutions.