Spongecell And The Enriched Banner Ad

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Posted by Jim Nichols on March 18th, 2011 at 12:01 am on iMediaconnection.com

Barely a week goes by without a news story or blog post predicting the end of the banner in online marketing. There are many reasons for this pessimism – abysmal click and interaction rates and the lack of interactivity are two that come up most often.

But the reality is that banners are easy to make and deploy, and virtually every site that accepts any form of advertising takes ‘em. More than a few companies are trying to address the weaknesses of banners without reducing their ease of implementation and ubiquity. One such start-up, Spongecell, has an interesting model that simplifies and enriches the process by which banners can be made more engaging and interactive for users.

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