Monthly Archives: December 2010

The “click” must die! It’s Dated.

In a pin-point accurate post, Gian Fulgoni (chairman and co-founder of Comscore) explains why the “click,” which is still being used as a measure of a display ad’s effectiveness, is no longer relevant.  This an excellent, quick read, loaded with … Continued

December Newsletter!

What an amazing month this has been for Spongecell.  We had our inaugural Spongeweek, we completed our brand study with IPG Media Lab, and best of all, we created some killer ads! Click here to have a look at our December Newsletter. Want the knowledge … Continued

Spongecell Creates Engaging Ads

Spongecell Made Lead411′s technology 500 List.  Here’s How. Entrepreneur interview by Susan Payton December 6, 2010 Short URL: http://vator.tv/n/1484 These days, with so many flashing, annoying ads popping up on websites, it’s hard to get people’s attention. And Ben Kartzman, CEO of Spongecell, … Continued

Spongecell #17 on Technology 500

Out of over 1000 technology start-ups, Spongecell has been recognized as #17 in the Technology 500 awards by Lead 411!  This is based on numbers from ’08 & ’09–we are sure to obliterate this in 2011!  Still, we’re proud to be recognized … Continued