Last month I had a very frustrating experience where I kept seeing ads for Mad Men‘s July 29th season premier, but couldn’t set it to record on my DVR, set a reminder nor add the event to my calendar easily. I 
ended up manually making an appointment in iCal (and wishing AMC was beta’ing our new software).
Today we are announcing an exciting new way to use Spongecell to connect with people – Spongecell Rich Media Ads. We’ve been calling them “bookmarkable ads” around the office. People viewing a Spongecell Rich Media Ad about an upcoming product launch, event, or TV show, can add it to their calendar/social network/mobile device and invite friends without leaving the ad unit!
Advertisers spend massive amounts of money and energy targeting and engaging their audience, only to let the attention they have earned dissipate afterwards. Our message is simple: Stop wasting your hard earned engagement! Measure it (with our great new engagement reports) and make it last (with our rich media tools).
Please contact us for a trial. The rich media ads aren’t available to the general public yet, that will happen later this summer with full integration into the Spongecell web app. Thanks to Mashable and Adverlab for the early coverage. I’m going to be demo’ing a couple of ads at SF New Tech tonight, please say “hi” if you are there.
BTW – The NYC and SF teams have been working extremely hard for the past couple of weeks to get this product out the door. We are proud of everyone… Go Sponge!
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