A critical question for anyone looking to get involved with the growing opportunities in the world of Web 2.0: how much does it cost? Financial concern is a given, but companies who are supplementing existing marketing efforts already in place are also rightfully concerned about the cost of time. The truth is, you don’t need a lot of time, money, or technical skill to jump head first into the world of Web 2.0. So in the interest of time, here’s a rundown on the most time efficient ways to build a presence with a variety of Web 2.0 tools. Short and sweet.
Twitter- Think of this as a public instant message to the world about what’s on your mind.
Yelp/ Technorati- Find our what people are saying about you
Flickr- Humanize your company.
Comment on Blogs- Post a comment and link back to your blog/site.
Facebook group- Build a following and broadcast news to social networkers.
MySpace page-Slightly more work than Facebook, but lots of opportunity to extend your reach.
Blog- Share a unique point of view on your industry.
Run a Site- If you build it, people will come.
Spongecell- Give your new Web 2.0 presence an interactive facelift. Spongecell applications can live on your website, blog, MySpace, Facebook, Flickr, Twitter. And what does it cost? A few simple steps that can be done on a busy schedule, a short fuse, and a tight budget. There’s really no excuse not to check it out.
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