For the past couple weeks, I’ve been inundated with ideas about how to help people get their word out using interactive tools. So this week, I’m going to calm my frantic brainstorming and showcase for all our readers some interactive marketing opportunities in current events..
On Sunday, the Times described the growing field of ‘Citizen journalism’, where community members report news firsthand and in real time. It’s pretty exciting to think about the potential number of “citizen journalists”, as it really could be anyone and has the clout to revolutionize an urban niche in reporting.
The Knight Foundation in Miami is donating $25 million over five years “for innovative ideas using digital experiments to transform community news.” I wonder if anyone has thought about a calendar/list widget that can be published to every community members desktop, about who/what/where/why/when is happening around their community. Interactive tools would help coordinate efforts to communicate, and effectively advance their ability to organize reporting efforts.
