Are you curious about what Spongecell can do for you? Whether you’re a new Spongecell user, or already sponging and want to learn how to use it more efficiently, the webinar is the perfect opportunity. We will review everything you … Continued
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Monthly Archives: March 2008
How’s Your Company’s Email Karma?
“As we progressively move to less and less personal forms of communications — from handwritten letter, to targeted direct mail appeal, to email blast –we gain reach and increased ROI, but face the danger of disengaging from our customers.” -MediaPost … Continued
Marketing Trends 2008
“With the cost of production and distribution of digital content rapidly approaching zero, including distribution to the television platform, the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI … Continued
Competition Motivates Participation: Let’s Rumble
We love when our users integrate our technology in new & creative ways, and who doesn’t love a little competition? Punkvsmetal.blogspot is challenging Punk and Metal fans to get the word out about their favorite Punk/Metal bands, via Spongecell list … Continued
Land of the Free
The Land of the Free At Spongecell we have never been more excited about the concept of Free than ever before. When we started the company we agreed that we always would have a component of our platform that would … Continued
Soaking up..Part 2
Don’t ask how I ended up on the Illinois News-Gazette, but sounds like educator Elizabeth Perrachione in the Champaign school district could use some Sponging. “Perrachione would like to see several hundred people at each forum, and people from all … Continued
Soaking up the marketing opportunities..
For the past couple weeks, I’ve been inundated with ideas about how to help people get their word out using interactive tools. So this week, I’m going to calm my frantic brainstorming and showcase for all our readers some interactive … Continued
How Marketers Can Start Speaking With-Not to-Customers
Word of Mouth campaigns can be difficult to execute and often backfire. Spongecell CSO Marc Guldimann recently gave some insight on producing successful online WOM campaigns, in a byline article on the leading online marketing site Adotas. The article outlined … Continued
Help consumers help themselves
Staying on top of new online technology is daunting and overwhelming. Last night, I was talking to a friend about Spongecell’s ‘Add to Life’ tools, to which she confessed it took her months to integrate GCal (Google Calendar) into her … Continued
Moving merchandise
Recently, I’ve been noticing a lot of sales signs on retail stores around the neighborhood. It’s as if everyone decided to hold a sale over the last week. Perhaps it’s just the season for sales or maybe it’s a reaction … Continued