Britopian’s blog says it best. See below.
“I’m a consumer and I demand to be heard! Yes, that’s right and I hope you are listening! You see, I just left your restaurant and twittered my network (via my cell phone) about my experience there. And then when I get home, I am going to go online to YELP and write a review about you. I hope for your sake, that you provided good service. Then, I am going to log on to wordpress and document my experience in my blog. I may even bookmark my own post in Digg and Stumble. Then, I’ll go to Yahoo and Google and search for “your restaurant review” and see what others are saying about you. I’m curious; and may even chime in if I feel the need. And then if I have time, I will shout out a bulletin to my MySpace friends with links to my latest blog entry; right after I post a status message on Facebok of course. Lastly, I am sure that your restaurant will be a topic of discussion when we have friends over for dinner this weekend.”- Britopian’s Blog
The moral of the story is this:
-We ALL have access to tons of new interactive tools for getting our message out, getting heard, and connecting with an audience across different online platforms.
- As a restauranteer, business person, joe schmo–anyone has the ability to promote, extend, and shape the conversation that’s taking place online. Take your pick—widgets, sms, event calendars, email blasts– all powerful interactive tools we can use to spread the word, and shape a conversation about our food, brand, service.
- With the ability to gather data about who/what is contributing to the conversation, nobody needs to run from negative feedback—we just want to make sure we get to hear the conversations, adapt, and move forward with a better product/service.
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