Anybody can relate to the frustration that comes with being sent through long lines of red tape to ask a question. A new San Francisco based website is aiming to simplify that process by providing customers with a forum to … Continued
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Monthly Archives: February 2008
On the Radio..
Our very own Ben Kartzman recently gave a radio interview! Thought you all wouldn’t want to miss hearing our CEO making Spongecell’s radio debut, enjoy! radio show
SMBs: Owners wearing too many hats. Why not streamline your communications vehicle?
In most small to mid-sized businesses, the owner often wears too many hats – chief executive, visionary, head of sales, marketer and chief bottle washer. In order to grow any business, you need time to concentrate on revenue generating … Continued
You’ve been Invited to: My Opinion
Britopian’s blog says it best. See below. “I’m a consumer and I demand to be heard! Yes, that’s right and I hope you are listening! You see, I just left your restaurant and twittered my network (via my cell phone) … Continued
Building Buzz: Advertising your brand online
While the internet allows advertisers the ability to track consumer response and behavior, advertisers are still hesitant to put more faith and money in the Internet, doubting how well the internet can shape broader brand messages. The internet is one … Continued
The New Gold Standard
Adweek published a wonderful article on how using data wil change the future of interactive marketing. Data analysis provides the ability to track level of interest as measured by actual behaviors online, and is the most powerful tool to date, … Continued
What Women Want (on the Web)
Women have emerged as the majority of overall online users, and as a result they have also emerged as a powerful and desirable demographic for advertisers. Where are women going and what are they doing online – or as Mel … Continued
Grassroots Politics for a New Generation: What Can We Learn From the Primary Elections?
Super Tuesday just passed, and for the first time in many years the day did not decide the Republican and Democratic presidential candidates. While John McCain appears to have locked down the Republican nomination, the race is still wide open … Continued
Influencing the Influencers – Joining the Circle of Trust
We must admit, we love talking about interactive marketing, and we jump at the chance to voice our opinions on how to do it right anytime we get. This month, Spongecell President Ben Kartzman had the chance to contribute a … Continued