Advertising Age today announced marketers dedicate one billion dollars to Word of Mouth (WOM) advertising. Spending has increased from $76 million in 2001 to a whopping $981 million in 2006, and is expected to grow to $3.7 billion by 2011. … Continued
Yari Film Group recently used Spongecell to promote the movie “The Final Season”. They saw an amazing 40% opt-in rate for people who wanted to attend a screening by using our Add to Life technology! Here’s a press release with … Continued
Spongecell’s New York Sales and Marketing team attended Ad Tech this week. Highlights were keynote addresses by Nick Brien, CEO of Universal McCann; and a keynote panel discussion on the state of the industry with Randall Rothenberg, President and CEO … Continued
Facebook just announced a new advertising platform based on serving relevant, targeted ads. And Steve Ballmer, CEO of Microsoft, recently emphasized relevant targeting is the future of online advertising. In the past week Google also made two announcements: (1) a … Continued
I posted recently about Spongecell’s recent trip to Vegas and our fun times at the silent disco. We also attended the Vegoose music festival while there. They put a lot of effort into their flash site but lacked any good … Continued