
Ben Kartzman has certainly been busy since graduating from Carnegie Mellon in 2000. Beginning as one of the most decorated goalkeepers in men’s soccer program history, Kartzman spent his next six years working for C-bridge Internet Solutions, Bridgeline Software and Accenture before developing Spongecell in January 2006. Now, just a few years in, Spongecell has been identified as one of the top 100 fastest growing companies in the country according to Inc. Magazine.
Read the rest of the article here or after the jump.
Continue reading ‘Carnegie Mellon Spotlights Spongecell’s Ben Kartzman’
Spongecell is hiring! We are currently seeking a Marketing Manager to join our NYC team. We are looking for someone with 2-5 years of experience who will be excited about what we’re doing and will have a strong desire to let the rest of the world know (or at least the digital media world). Your primary responsibility will be to support our brand and help get the word out about the great work we’re doing.
Click below for more info about the position and how to apply!
Continue reading ‘[Job Opening] Marketing Manager’
In the advertising industry, it’s not that the human is disappearing, but rather that the role of the human is changing.
How is technology affecting the role of humans in online advertising?
Read the whole article by Spongecell’s CEO, Ben Kartzman featured in MediaPost.com, or after the fold.
Continue reading ‘Brain Against The Machine’

If you’re looking for some good tips on how to get the most our of your PR, check out this blog post Wendy Marx, featuring some tips by:
Ben Kartzman - @Spongecell
Co-founder and CEO, Spongecell
Don’t always feel the need to “sell” your company to advertisers. It’s enough to be a resource for smart reporters on industry topics or breaking news.
Maximize the reach of your article. Tweet, retweet, post to your blog, share on Facebook. The more you link, the higher it will result in searches and the more exposure you will gain.
See all the tips by other industry insiders
Check out The-MakeGood.com for a fantastic Q&A with Spongecell Co-Founder and CEO, Ben Kartzman. Learn how Spongecell started, where it’s going and what makes it such a successful young company.
A few excerpts:
In 2008, I saw the online advertising space as fragmented, and felt we had a product that could help cure that.
It’s as much about the people as it is the strategy that has helped us grow as a company.
We’re a technology company at heart and we’ve made sure that our technology is used as an enhancement.
It’s been a record-breaking year for us in terms of revenue, but what may be most satisfying is the diverse success we’ve seen from different verticals.
Read the full article at The-Makegood.com
In what has been an incredible year, Spongecell has just been ranked #2 in the 2011 Technology 200 awards. The list is based on the highest percentage revenue growth from 2008 to 2010. According to VentureBeat, “more than 600 companies applied, all of whom are based in the United States, are private, and earned over $500,000 in revenues in the year 2010.”
Last year the list focused on 500 of the top growing startups (Spongecell among them, #17), but the company wanted to focus on a tighter group this year, says Tom Blue, founder of Lead411 and the Technology 500.
“Everyone’s got a top 500 list. But we wanted to see how the top 200 fared,” said Blue, “The higher up the list you go, the more trends you see in terms of what’s helping these brands succeed.”
Read what they are saying about the list in VentureBeat
Also, be sure to check out Spongecell CEO, Ben Kartzman’s interview on the award site.
Great article in Crain’s NY, featuring Spongecell and how technology is driving advertising. Quick excerpt below and full article after the break.
Spongecell—which last summer landed an undisclosed amount of money from a group of investors including Google Executive Chairman Eric Schmidt—pivoted from serving as an online personal-calendar business to delivering video and interactive ads because, said CEO Ben Kartzman, “there’s bigger money and a bigger market opportunity.”
Continue reading ‘Reinvented By Technology: Advertising’
Ben Kartzman, CEO and co-founder of Spongecell, will be speaking at OMMA Global in NYC on September 26.
Fueled by advances in technology, display advertising is in the midst of a creative boom. In this exclusive panel that should not be missed, Ben will be offering his unique insights into the industry and where it is headed.
Here’s a description of Ben’s panel:
| Panel: Thinking “Inside The Box”: A Lesson In Creating Innovation In Banners |
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| Banners are not typically looked at as “sexy”. Creative likes to create TV commercials, and they like print ads, and they like immersive websites or out-of-home experiences, but nobody gets excited about creating a banner. Why is that? Banners represent the lion’s share of online advertising opportunities and they’re only becoming more important as new technology is getting into the mix. How can your team go about bringing innovation, excitement and fun to your banner ads? Attend this session and the panel will teach you the process and the tools that will turn your banners up to “11″! |
Spongecell is looking for a QA Professional to join our rapidly-growing team of Ad Tech wizards. If you want to be part of something exciting, fun and challenging, and think you are the right fit for the job, we want you!
For job info and how to apply, click below:
Continue reading ‘[Job Opening] QA Professional’